Email & SMS Marketing
You pay repeatedly to reach people you already reached
Visitors arrive through paid advertising, do not convert, and leave with no way to be reached again. The next time you want their attention you buy it a second time. Email and SMS are the only channels where the audience is genuinely yours, and most businesses under-build them.
- No way to reach past visitors without paying again
- Abandoned baskets never followed up
- One list, one message, no segmentation
- Campaigns landing in spam folders
- No idea which messages actually produce revenue
What we build
List growth and capture
Capture points across the site designed to be worth someone's address, rather than a popup demanding one.
Segmentation
Audiences split by behaviour, purchase history, engagement and lifecycle stage, so messages are relevant enough to be opened.
Automated sequences
Welcome series, basket recovery, post-purchase, replenishment and win-back — the flows that produce most of the revenue.
Campaign design and content
Templates and content that render properly everywhere, including the email clients that break most designs.
Deliverability engineering
SPF, DKIM and DMARC configured, domain reputation warmed and monitored. Unglamorous, and the difference between arriving and not.
SMS programmes
Short-form messaging for time-critical communication, with consent handling built to the rules of each market.
Send-time and content optimisation
Timing and content tuned against your own engagement data rather than published averages.
Revenue reporting
Attribution by campaign and flow, so budget follows what actually earns.
What changes
98%
SMS open rate10-30%
Of abandoned baskets recovered15-30%
Of revenue from owned channels6-7 wks
To build the programmeBuilt for
- Retail and e-commerce businesses
- Hospitality and restaurant groups
- Healthcare providers with appointment cycles
- Real estate and property businesses
- Subscription and membership services
- Any business paying repeatedly to reach the same people
Connects to
- E-commerce platforms
- CRM systems
- Email and SMS delivery providers
- Analytics platforms
- Customer data platforms
How we build it
Six to seven weeks to a running programme, then continuous optimisation.
Book a CallBook a Call- Week 1
Strategy
Which flows to build first, how to segment, and what a message is allowed to be about — the boundaries that keep a list healthy.
- Weeks 2-3
Platform and deliverability
Platform setup, integration and authentication records, plus domain warming so early sends do not damage reputation.
- Weeks 4-5
Build the flows
Automated sequences and templates built and tested across clients and devices.
- Week 6
Test and soft launch
Send to a limited segment first, checking rendering, deliverability and the links actually working.
- Week 7 onward
Train and optimise
Your team trained to run it, then ongoing testing of subject lines, timing and content against results.
Frequently asked
Mostly through technical configuration — SPF, DKIM and DMARC — plus sending to people who want it and keeping the list clean. Deliverability is an engineering and hygiene problem far more than a content one.
With capture and the flows that trigger off behaviour you already have — basket abandonment, post-purchase, browse follow-up. Those produce revenue at small list sizes, which funds the slower work of growing one.
Determined by testing against your own engagement, not by a rule. We find the frequency where engagement stays healthy and unsubscribes stay flat, which varies widely by sector.
For time-critical messages, yes — open rates are far higher and near-immediate. It is poorly suited to routine marketing, and overuse burns consent quickly, so we scope it narrowly.
Search intelligence
ClickBricks Navigator
Every market, every engine, one briefing each Monday.
Website SEO
Fix the technical reasons you are not ranking.
Local & International SEO
Be found in the places you actually trade.
E-commerce SEO
Rank the pages that actually take money.
Tell us what you are trying to fix
A short call is usually enough to establish whether this is the right answer for your operation, and what it would take. No obligation and no pitch deck.
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