Website SEO
Good content on a slow, badly structured site does not rank
Search engines assess whether a page can be crawled, how fast it loads, how it behaves on a phone and whether its structure can be understood. Those are engineering problems. No amount of content investment compensates for failing them, and most sites fail several without knowing.
- Pages loading slowly, particularly on mobile
- Core Web Vitals failing in Search Console
- Pages not indexed, or indexed and not ranking
- No structured data, so results show as plain links
- Rankings drifting down without an obvious cause
What the work covers
Technical audit
A full crawl covering indexing, canonicalisation, redirects, structure and the errors actually costing you visibility.
Core Web Vitals
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift measured and fixed against real user data, not just lab scores.
Site speed
Image optimisation, lazy loading, code minification, caching and CDN configuration, applied where the measurement says it matters.
Mobile-first indexing
The mobile version treated as the primary one, since that is what search engines assess.
Structured data
Schema markup so your pages can appear as rich results rather than plain blue links.
Site architecture
Internal linking and hierarchy restructured so authority reaches the pages meant to earn revenue.
Server and hosting tuning
Response times, compression and caching configured at the infrastructure level.
Monitoring and reporting
Ongoing tracking so regressions are caught when they are introduced rather than a quarter later.
What changes
Passing
Core Web VitalsFaster
Load times across devicesLower
Bounce rates4-8 wks
For the initial programmeBuilt for
- E-commerce sites where speed affects revenue directly
- Content-heavy sites with indexing problems
- Businesses whose rankings have declined unexplained
- Sites that have grown without technical maintenance
- Companies investing in content without technical foundations
Tools and platforms
- Google Search Console
- Lighthouse and PageSpeed Insights
- GTmetrix and WebPageTest
- Cloudflare, AWS and other CDN providers
- Custom performance monitoring
How the work runs
Four to eight weeks for the initial programme, then ongoing monitoring.
Book a CallBook a Call- Weeks 1-2
Audit and prioritise
Full technical audit, with findings ranked by traffic impact rather than listed by severity. Not every error is worth fixing.
- Weeks 3-5
Fix the foundations
Indexing, speed and Core Web Vitals — the issues that gate everything else.
- Weeks 6-7
Structure and markup
Internal linking, hierarchy and structured data implementation.
- Week 8 onward
Monitor
Continuous monitoring with monthly reporting, so regressions surface immediately.
Frequently asked
Technical fixes are usually recognised within weeks rather than months, because you are removing a barrier rather than building authority. Speed and Core Web Vitals improvements also show in conversion almost immediately, independent of ranking.
Yes. WordPress, custom builds and most platforms are all workable. Platform affects how the fix is implemented, not whether it can be.
It fixes today's problems. Sites regress as content is added and plugins change, so most clients keep light ongoing monitoring rather than repeating a full audit annually.
Usually not. We work within the existing build unless the architecture itself is the problem, in which case we will say so plainly rather than charge for optimising something that should be replaced.
Search intelligence
ClickBricks Navigator
Every market, every engine, one briefing each Monday.
Local & International SEO
Be found in the places you actually trade.
E-commerce SEO
Rank the pages that actually take money.
Email & SMS Marketing
Own the channel instead of renting attention.
Tell us what you are trying to fix
A short call is usually enough to establish whether this is the right answer for your operation, and what it would take. No obligation and no pitch deck.
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