Online Store
Platform storefronts assume one kind of buyer
Packaged e-commerce is built for a shopper adding to a basket and paying by card. The moment you need contract pricing per customer, approval before an order is placed, purchase order payment terms or procurement compliance, you are fighting the platform — usually with plugins that break at the next update.
- Customer-specific pricing handled outside the store
- Large orders taken by phone because the site cannot quote
- No support for purchase orders or credit terms
- Stock shown on the site that does not match the warehouse
- Plugin stack that breaks every time the platform updates
What we build in
Catalogue built for your products
Variants, configurable products, bulk pricing breaks and technical specifications, structured for the way your catalogue actually works.
Pricing that varies by customer
Contract pricing, tiered rates, negotiated discounts and currency by market, resolved at display time for the logged-in buyer.
Checkout for every buyer type
Card and wallet payment for consumers, purchase orders and credit terms for trade, and compliant procurement flows for government.
Live inventory
Stock read from your ERP or warehouse system so the site never sells what you do not have.
Account management
Order history, reordering, saved carts, multiple users per account and spending approval limits for business buyers.
Shipping and fulfilment
Live carrier rates, multi-warehouse dispatch, and tracking pushed back to the customer automatically.
Search and merchandising
Search that understands your catalogue, with faceted filtering suited to technical products.
Analytics
Revenue, conversion, basket composition and product performance, reported against your own commercial questions.
What changes after launch
One
Store for every buyer typeLive
Stock and pricing accuracyNo
Plugin fragility3-5 mo
Typical deliveryBuilt for
- Wholesalers and B2B distributors
- Retail chains and direct-to-consumer brands
- Manufacturers selling direct and through trade
- Suppliers to government and public sector buyers
- Businesses that outgrew a packaged platform
Connects to
- ERP and inventory systems
- CRM platforms
- Payment gateways including regional providers
- Shipping carriers
- Tax and e-invoicing services
- Accounting systems
How we deliver it
Three to five months depending on catalogue complexity and integrations.
Book a CallBook a Call- Weeks 1-3
Commercial discovery
We work through your pricing rules, buyer types, payment terms and fulfilment model before touching design.
- Weeks 3-6
Design
Storefront, account area and checkout designed for each buyer type, tested against real product data rather than placeholders.
- Months 2-4
Build and integrate
Store, pricing engine and checkout built, connected to ERP, payment and shipping.
- Month 4
Test
Load testing, payment testing across every method, and a pilot with real customers placing real orders.
- Month 5
Launch
Migration, redirects and SEO continuity from the old store, then post-launch monitoring through the first trading peak.
Frequently asked
Yes, and it usually should. The catalogue is shared; pricing, payment terms and available actions change based on who is logged in. That is far cheaper to run than two stores.
The store reads stock from your ERP or warehouse system rather than keeping its own count. Where a system cannot support live reads, we agree a sync frequency and a safety buffer with you.
Preserved deliberately. URL mapping, redirects and metadata migration are part of the launch plan, and rankings are monitored through the transition rather than checked afterwards.
Yes — tender-specific pricing, approval chains, compliance documentation and the reporting public buyers require are all supported where your market needs them.
Online stores and marketplaces
Multi-Vendor Marketplace
Run the platform, set the rules, own the economics.
B2B Store
Let trade customers order without phoning your sales desk.
Booking System
Take bookings at 10pm without anyone answering the phone.
POS System
A till that also runs your stock and your branches.
Tell us what you are trying to fix
A short call is usually enough to establish whether this is the right answer for your operation, and what it would take. No obligation and no pitch deck.
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